{"id":591,"date":"2025-11-23T19:14:28","date_gmt":"2025-11-23T19:14:28","guid":{"rendered":"https:\/\/uxbyz.com\/?page_id=591"},"modified":"2026-10-01T12:13:55","modified_gmt":"2026-10-01T12:13:55","slug":"dallas-flower-florist","status":"publish","type":"page","link":"https:\/\/uxbyz.com\/index.php\/dallas-flower-florist\/","title":{"rendered":"Dallas Flower Florist"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"591\" class=\"elementor elementor-591\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9ee92 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"2e9ee92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-20511ba e-flex e-con-boxed e-con e-child\" data-id=\"20511ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0447841 e-con-full e-flex e-con e-child\" data-id=\"0447841\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2027f0 elementor-widget elementor-widget-text-editor\" data-id=\"a2027f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website redesign for online flowershop<br \/>(as a UX designer)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07c7ff6 elementor-widget elementor-widget-heading\" data-id=\"07c7ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dallas Flower Florist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3959cf7 e-con-full e-flex e-con e-child\" data-id=\"3959cf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43e9317 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"43e9317\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-343080c e-con-full e-flex e-con e-child\" data-id=\"343080c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b46b0 elementor-widget elementor-widget-text-editor\" data-id=\"a4b46b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website redesign for online flowershop<br \/>(as a UX designer)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f1e62 elementor-widget elementor-widget-heading\" data-id=\"86f1e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dallas Flower Florist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d97c454 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"d97c454\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1961de1 e-con-full e-flex e-con e-child\" data-id=\"1961de1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-794a1a9 e-con-full e-flex e-con e-child\" data-id=\"794a1a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33cb50c elementor-absolute elementor-widget elementor-widget-video\" data-id=\"33cb50c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Dallas_video.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f57c02 e-con-full e-flex e-con e-child\" data-id=\"0f57c02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bcb386 e-con-full e-flex e-con e-child\" data-id=\"3bcb386\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bbd6a91 e-flex e-con-boxed e-con e-child\" data-id=\"bbd6a91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f72c02e elementor-widget elementor-widget-heading\" data-id=\"f72c02e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About  Dallas flower florist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e271795 elementor-widget elementor-widget-text-editor\" data-id=\"e271795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dallas Flower Florist is an online flower shop based in Texas, delivering fresh floral arrangements across the USA, Canada, and Mexico through a reliable network of local partners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b57ce7 elementor-widget elementor-widget-button\" data-id=\"0b57ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/www.figma.com\/proto\/bIYLl0YUEBvBbPqGa4CNYX\/Dallas?node-id=1896-17680&#038;t=TkYDICxcAeFDu0Ov-1&#038;scaling=scale-down-width&#038;content-scaling=fixed&#038;page-id=1%3A2&#038;starting-point-node-id=1896%3A17680\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Figma Prototype<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f8dee8 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"8f8dee8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a49ac3 e-con-full e-flex e-con e-child\" data-id=\"6a49ac3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98ad2d2 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"98ad2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"239\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Dallasvideo-ezgif.com-resize.gif\" class=\"attachment-2048x2048 size-2048x2048 wp-image-659\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da41096 e-con-full e-flex e-con e-child\" data-id=\"da41096\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-64ea0c6 e-flex e-con-boxed e-con e-child\" data-id=\"64ea0c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb84c89 elementor-widget elementor-widget-heading\" data-id=\"cb84c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About  Dallas flower florist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-104a654 elementor-widget elementor-widget-text-editor\" data-id=\"104a654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dallas Flower Florist is an online flower shop based in Texas, delivering fresh floral arrangements across the USA, Canada, and Mexico through a reliable network of local partners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6566b37 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6566b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View  Figma Prototype<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efaf4c4 e-con-full e-flex e-con e-parent\" data-id=\"efaf4c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae9196 elementor-widget elementor-widget-heading\" data-id=\"0ae9196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROJECT OVERVIEW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-449f1e0 e-flex e-con-boxed e-con e-parent\" data-id=\"449f1e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84cd3e7 elementor-widget elementor-widget-text-editor\" data-id=\"84cd3e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a student at UX land, I was assigned to redesign an e-commerce website for shopping flower:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a545c9 elementor-widget elementor-widget-image\" data-id=\"8a545c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"128\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Timeteamrole-1024x175.png\" class=\"attachment-large size-large wp-image-597\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Timeteamrole-1024x175.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Timeteamrole-300x51.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Timeteamrole-768x131.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Timeteamrole-1536x263.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Timeteamrole-2048x351.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Timeteamrole-351x60.png 351w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24bce18 e-flex e-con-boxed e-con e-parent\" data-id=\"24bce18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94a36ec elementor-widget elementor-widget-text-editor\" data-id=\"94a36ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Business needs:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d25a1 elementor-widget elementor-widget-text-editor\" data-id=\"b8d25a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Redesign the desktop version of the website with a clear, streamlined process, focusing primarily on information architecture to help users quickly and easily find their desired flowers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2d0d20 e-flex e-con-boxed e-con e-parent\" data-id=\"d2d0d20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47767a6 elementor-widget elementor-widget-text-editor\" data-id=\"47767a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Design goals:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbfc97 elementor-widget elementor-widget-text-editor\" data-id=\"2fbfc97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Enhance UX &amp; Navigation\u00a0: Simplify layout, improve readability, and streamline navigation.<\/li><li>Improve Visual Hierarchy\u00a0: Use consistent fonts, colours, and clear product categorisation.<\/li><li>Optimise Usability : Implement quantity adjustment buttons, easy item removal, and a \u201cKeep Shopping\u201d option.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e35aaa e-con-full e-flex e-con e-parent\" data-id=\"6e35aaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-385c09e elementor-widget elementor-widget-heading\" data-id=\"385c09e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">THE PROCESS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-147524b e-flex e-con-boxed e-con e-parent\" data-id=\"147524b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a105c5 elementor-widget elementor-widget-text-editor\" data-id=\"4a105c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our team followed the Double Diamond process, beginning with user research to discover key needs, then defining the problem. We moved into ideation and prototyping to develop creative solutions, and finally delivered refined designs through iterative testing and feedback.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f02ed elementor-widget elementor-widget-image\" data-id=\"31f02ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"473\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Double-Diamond-Approach-1-1024x646.png\" class=\"attachment-large size-large wp-image-654\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Double-Diamond-Approach-1-1024x646.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Double-Diamond-Approach-1-300x189.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Double-Diamond-Approach-1-768x485.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Double-Diamond-Approach-1-1536x970.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Double-Diamond-Approach-1-2048x1293.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Double-Diamond-Approach-1-95x60.png 95w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c81814 e-con-full e-flex e-con e-parent\" data-id=\"8c81814\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0fe96c elementor-widget elementor-widget-heading\" data-id=\"f0fe96c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">DISCOVER<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb40a1d e-flex e-con-boxed e-con e-parent\" data-id=\"bb40a1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd866e elementor-widget elementor-widget-text-editor\" data-id=\"6dd866e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heuristic Evaluation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-debe2e1 elementor-widget elementor-widget-text-editor\" data-id=\"debe2e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After a thorough examination of the website and a comprehensive heuristic evaluation, we identified key usability issues that contributed to a confusing user journey. These included missing or unclear elements that hindered navigation and overall user experience, highlighting areas that needed improvement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bbb14e e-flex e-con-boxed e-con e-parent\" data-id=\"3bbb14e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d608e48 elementor-widget elementor-widget-text-editor\" data-id=\"d608e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Home page<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f6d0a elementor-widget elementor-widget-image\" data-id=\"82f6d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"1 (1)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzM4LCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvMS0xLTEtc2NhbGVkLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"840\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-1-scaled.png\" class=\"attachment-full size-full wp-image-738\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-1-300x98.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-1-1024x336.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-1-768x252.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-1-1536x504.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-1-2048x672.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-1-183x60.png 183w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30092a8 e-flex e-con-boxed e-con e-parent\" data-id=\"30092a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4332c elementor-widget elementor-widget-text-editor\" data-id=\"9a4332c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Home page<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4caa79c elementor-widget elementor-widget-image\" data-id=\"4caa79c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/2-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"2 (1)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzM5LCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvMi0xLXNjYWxlZC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"847\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/2-1-scaled.png\" class=\"attachment-full size-full wp-image-739\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/2-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/2-1-300x99.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/2-1-1024x339.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/2-1-768x254.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/2-1-1536x508.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/2-1-2048x678.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/2-1-181x60.png 181w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b841d25 e-flex e-con-boxed e-con e-parent\" data-id=\"b841d25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a484c elementor-widget elementor-widget-text-editor\" data-id=\"e5a484c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Category page<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-109bb89 elementor-widget elementor-widget-image\" data-id=\"109bb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"3 (1)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzQwLCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvMy0xLTEtc2NhbGVkLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"664\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-1-scaled.png\" class=\"attachment-full size-full wp-image-740\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-1-300x78.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-1-1024x266.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-1-768x199.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-1-1536x398.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-1-2048x531.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-1-231x60.png 231w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f68262 e-flex e-con-boxed e-con e-parent\" data-id=\"4f68262\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d32d59a elementor-widget elementor-widget-text-editor\" data-id=\"d32d59a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product page<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b31702 elementor-widget elementor-widget-image\" data-id=\"8b31702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"4 (1)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzQxLCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvNC0xLTEtc2NhbGVkLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"819\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-1-scaled.png\" class=\"attachment-full size-full wp-image-741\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-1-300x96.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-1-1024x328.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-1-768x246.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-1-1536x492.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-1-2048x655.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-1-188x60.png 188w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5892b2f e-flex e-con-boxed e-con e-parent\" data-id=\"5892b2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d488304 elementor-widget elementor-widget-text-editor\" data-id=\"d488304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shipping cart page<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e869cac elementor-widget elementor-widget-image\" data-id=\"e869cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-2-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"5 (1)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzQyLCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvNS0xLTItc2NhbGVkLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"455\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-2-scaled.png\" class=\"attachment-full size-full wp-image-742\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-2-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-2-300x53.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-2-1024x182.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-2-768x137.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-2-1536x273.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-2-2048x364.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-2-337x60.png 337w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a774d8 e-flex e-con-boxed e-con e-parent\" data-id=\"6a774d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c54065f elementor-widget elementor-widget-text-editor\" data-id=\"c54065f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Delivery info page<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c0d09 elementor-widget elementor-widget-image\" data-id=\"e4c0d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"6 (1)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzQzLCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvNi0xLTEtc2NhbGVkLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1250\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-1-scaled.png\" class=\"attachment-full size-full wp-image-743\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-1-300x147.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-1-1024x500.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-1-768x375.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-1-1536x750.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-1-2048x1000.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-1-123x60.png 123w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f902d4 e-flex e-con-boxed e-con e-parent\" data-id=\"6f902d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d0f29 elementor-widget elementor-widget-text-editor\" data-id=\"a2d0f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Competitive Analysis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c272b61 elementor-widget elementor-widget-text-editor\" data-id=\"c272b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We analysed four competitors, focusing on target market, features, weaknesses, and its information architecture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed77a5 elementor-widget elementor-widget-image\" data-id=\"4ed77a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjEyLCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvOC1zY2FsZWQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"311\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-1024x424.png\" class=\"attachment-large size-large wp-image-612\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-1024x424.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-300x124.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-768x318.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-1536x636.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-2048x848.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-145x60.png 145w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbfaf64 e-flex e-con-boxed e-con e-parent\" data-id=\"fbfaf64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d9d06 elementor-widget elementor-widget-heading\" data-id=\"72d9d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key takeaways:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b59965 elementor-widget elementor-widget-text-editor\" data-id=\"3b59965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Simplify the site\u2019s navigation by aligning it with core user intents, such as occasion and delivery time.<\/li><li>Bring delivery availability forward in the user journey.<\/li><li>Design clear category and landing pages that support easy scanning and intuitive filtering.<\/li><li>Flatten the information architecture by reducing unnecessary layers between the homepage and product pages.<\/li><li>Use emotional cues in the visual hierarchy to support gifting and create a sense of urgency.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e9f86d e-flex e-con-boxed e-con e-parent\" data-id=\"0e9f86d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76c10e4 elementor-widget elementor-widget-text-editor\" data-id=\"76c10e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>User Interview<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-803f7df elementor-widget elementor-widget-text-editor\" data-id=\"803f7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We interviewed 12 users with experience buying flowers online. The insights were organised into an affinity diagram to identify key needs and pain points. By asking a mix of open and closed questions, we were able to shape a clear persona and design with purpose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00122c2 e-flex e-con-boxed e-con e-parent\" data-id=\"00122c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76431bc elementor-widget elementor-widget-text-editor\" data-id=\"76431bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Affinity diagram<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e023fd elementor-widget elementor-widget-image\" data-id=\"9e023fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Affinity-diagram-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Affinity diagram 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjEzLCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvQWZmaW5pdHktZGlhZ3JhbS0xLXNjYWxlZC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1118\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Affinity-diagram-1-scaled.png\" class=\"attachment-full size-full wp-image-613\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Affinity-diagram-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Affinity-diagram-1-300x131.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Affinity-diagram-1-1024x447.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Affinity-diagram-1-768x335.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Affinity-diagram-1-1536x671.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Affinity-diagram-1-2048x894.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Affinity-diagram-1-137x60.png 137w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-956d16a e-flex e-con-boxed e-con e-parent\" data-id=\"956d16a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771c597 elementor-widget elementor-widget-heading\" data-id=\"771c597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key takeaways:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d9250 elementor-widget elementor-widget-text-editor\" data-id=\"64d9250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Customers prioritise fresh, high-quality flowers and clear product info that matches delivery.<\/li><li>Customers want clear delivery availability by date and location.<\/li><li>A clear return policy ensures good value and ease of mind for buyers.<\/li><li>Buying flowers is often an emotion-driven purchase tied to specific occasions.<\/li><li>Clear payment processing is valued, including delivery fees and taxes.<\/li><li>Limited flower knowledge makes it hard for customers to buy with confidence.<\/li><li>Checking reviews is a common practice before making a purchase decision.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7110d6 e-con-full e-flex e-con e-parent\" data-id=\"b7110d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2201979 elementor-widget elementor-widget-heading\" data-id=\"2201979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">DEFINE<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dc5778 e-flex e-con-boxed e-con e-parent\" data-id=\"0dc5778\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e61c0 elementor-widget elementor-widget-text-editor\" data-id=\"e6e61c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Persona<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2057c99 elementor-widget elementor-widget-text-editor\" data-id=\"2057c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The insights I gained from interviews leading up to the persona. The main goal is to display those patterns and pain points, which allowed me to further empathise with users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214889c elementor-widget elementor-widget-image\" data-id=\"214889c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Persona-5-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Persona (5) 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjI3LCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvUGVyc29uYS01LTEtc2NhbGVkLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1210\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Persona-5-1-scaled.png\" class=\"attachment-full size-full wp-image-627\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Persona-5-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Persona-5-1-300x142.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Persona-5-1-1024x484.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Persona-5-1-768x363.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Persona-5-1-1536x726.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Persona-5-1-2048x968.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Persona-5-1-127x60.png 127w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0234b4e e-flex e-con-boxed e-con e-parent\" data-id=\"0234b4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27f9e58 elementor-widget elementor-widget-text-editor\" data-id=\"27f9e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Task Flow and User Flow<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8592bd elementor-widget elementor-widget-text-editor\" data-id=\"c8592bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Task and user flow illustrate the steps users follow to buy a Pram on our platform. It demonstrates their journey from opening the website to contacting the seller, highlighting key decision points and actions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a92ef88 elementor-widget elementor-widget-text-editor\" data-id=\"a92ef88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Task flow<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc1e45 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"4dc1e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Task-flow1-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Task flow1 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjI5LCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvVGFzay1mbG93MS0xLXNjYWxlZC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"259\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Task-flow1-1-scaled.png\" class=\"attachment-full size-full wp-image-629\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Task-flow1-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Task-flow1-1-300x30.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Task-flow1-1-1024x103.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Task-flow1-1-768x78.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Task-flow1-1-1536x155.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Task-flow1-1-2048x207.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Task-flow1-1-594x60.png 594w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83d38b elementor-widget elementor-widget-text-editor\" data-id=\"b83d38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>User flow<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9263302 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"9263302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/User-flow1-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"User flow1 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjMwLCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvVXNlci1mbG93MS0xLXNjYWxlZC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1159\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/User-flow1-1-scaled.png\" class=\"attachment-full size-full wp-image-630\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/User-flow1-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/User-flow1-1-300x136.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/User-flow1-1-1024x464.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/User-flow1-1-768x348.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/User-flow1-1-1536x695.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/User-flow1-1-2048x927.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/User-flow1-1-133x60.png 133w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52307aa e-flex e-con-boxed e-con e-parent\" data-id=\"52307aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-161c2f5 elementor-widget elementor-widget-text-editor\" data-id=\"161c2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Site Map<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4fe4d6 elementor-widget elementor-widget-text-editor\" data-id=\"f4fe4d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We created a site map based on Competitive analysis to ensure the website is intuitive and easy to navigate, aligning with users&#8217; expectations for finding features.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59599d7 elementor-widget elementor-widget-image\" data-id=\"59599d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Sitemapdalls-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sitemapdalls 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjMxLCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvU2l0ZW1hcGRhbGxzLTEtc2NhbGVkLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1331\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Sitemapdalls-1-scaled.png\" class=\"attachment-full size-full wp-image-631\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Sitemapdalls-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Sitemapdalls-1-300x156.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Sitemapdalls-1-1024x532.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Sitemapdalls-1-768x399.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Sitemapdalls-1-1536x799.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Sitemapdalls-1-2048x1065.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Sitemapdalls-1-115x60.png 115w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b5a0f7 e-con-full e-flex e-con e-parent\" data-id=\"3b5a0f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bba9965 elementor-widget elementor-widget-heading\" data-id=\"bba9965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">DESIGN<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62683ec e-flex e-con-boxed e-con e-parent\" data-id=\"62683ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74bfea8 elementor-widget elementor-widget-text-editor\" data-id=\"74bfea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ideation and Wireframing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0500082 elementor-widget elementor-widget-text-editor\" data-id=\"0500082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After analysing our research, we identified key challenges and began exploring solutions through design. We started with quick hand-drawn sketches to generate ideas, then developed low-fidelity wireframes to refine the structure, test user flows, and visualise how our solutions addressed those challenges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87eafb elementor-widget elementor-widget-image\" data-id=\"a87eafb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"_1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjM1LCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvMS0xLXNjYWxlZC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"782\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-scaled.png\" class=\"attachment-full size-full wp-image-635\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-300x92.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-1024x313.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-768x235.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-1536x469.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-2048x626.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/1-1-196x60.png 196w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-955e067 elementor-widget elementor-widget-image\" data-id=\"955e067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/9-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"_9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjM2LCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvOS1zY2FsZWQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1326\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/9-scaled.png\" class=\"attachment-full size-full wp-image-636\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/9-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/9-300x155.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/9-1024x530.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/9-768x398.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/9-1536x796.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/9-2048x1061.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/9-116x60.png 116w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d79c8 elementor-widget elementor-widget-image\" data-id=\"76d79c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"-3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjM4LCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvMy0xLXNjYWxlZC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1326\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-scaled.png\" class=\"attachment-full size-full wp-image-638\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-300x155.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-1024x530.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-768x398.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-1536x796.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-2048x1061.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/3-1-116x60.png 116w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49488f5 elementor-widget elementor-widget-image\" data-id=\"49488f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"-4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjM5LCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvNC0xLXNjYWxlZC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1075\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-scaled.png\" class=\"attachment-full size-full wp-image-639\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-300x126.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-1024x430.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-768x323.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-1536x645.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-2048x860.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/4-1-143x60.png 143w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83d61ef elementor-widget elementor-widget-image\" data-id=\"83d61ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"-5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQzLCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvNS0xLXNjYWxlZC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"698\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-scaled.png\" class=\"attachment-full size-full wp-image-643\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-300x82.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-1024x279.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-768x209.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-1536x419.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-2048x558.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/5-1-220x60.png 220w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b46fc16 elementor-widget elementor-widget-image\" data-id=\"b46fc16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"-6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQ0LCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvNi0xLXNjYWxlZC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1282\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-scaled.png\" class=\"attachment-full size-full wp-image-644\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-300x150.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-1024x513.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-768x385.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-1536x769.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-2048x1026.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-120x60.png 120w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/6-1-1400x700.png 1400w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6441d6a elementor-widget elementor-widget-image\" data-id=\"6441d6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/7-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"-7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQ2LCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvNy1zY2FsZWQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"930\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/7-scaled.png\" class=\"attachment-full size-full wp-image-646\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/7-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/7-300x109.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/7-1024x372.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/7-768x279.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/7-1536x558.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/7-2048x744.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/7-165x60.png 165w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc6e57f elementor-widget elementor-widget-image\" data-id=\"bc6e57f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"-8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQ3LCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvOC0xLXNjYWxlZC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1010\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-1-scaled.png\" class=\"attachment-full size-full wp-image-647\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-1-300x118.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-1-1024x404.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-1-768x303.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-1-1536x606.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-1-2048x808.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/8-1-152x60.png 152w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f6d0aa e-flex e-con-boxed e-con e-parent\" data-id=\"4f6d0aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e01d1b elementor-widget elementor-widget-text-editor\" data-id=\"5e01d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Usability &amp; Iteration<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1404d elementor-widget elementor-widget-text-editor\" data-id=\"7b1404d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After moving from low- to mid-fidelity wireframes with added visuals and interactions, we ran a moderated usability test in Maze to assess clarity and task flow. We asked users to order a bouquet of roses for a friend\u2019s birthday, including a specific delivery date and zip code; a realistic scenario that tested categories, filters, viewing product details and checkout.4 participants completed the task, helping us identify navigation issues and points of confusion.Insights from the test guided our next design iterations to improve clarity, efficiency, and user confidence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d687f5e elementor-widget elementor-widget-image\" data-id=\"d687f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Usability test 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njk5LCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvVXNhYmlsaXR5LXRlc3QtMS1zY2FsZWQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"883\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-1-scaled.png\" class=\"attachment-full size-full wp-image-699\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-1-300x104.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-1-1024x353.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-1-768x265.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-1-1536x530.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-1-2048x707.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-1-174x60.png 174w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e4f92 elementor-widget elementor-widget-image\" data-id=\"49e4f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/12\/Usability-test-2-1-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Usability test 2 (1)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMxLCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvVXNhYmlsaXR5LXRlc3QtMi0xLXNjYWxlZC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"676\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/12\/Usability-test-2-1-scaled.png\" class=\"attachment-full size-full wp-image-931\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/12\/Usability-test-2-1-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/12\/Usability-test-2-1-300x79.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/12\/Usability-test-2-1-1024x271.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/12\/Usability-test-2-1-768x203.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/12\/Usability-test-2-1-1536x406.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/12\/Usability-test-2-1-2048x541.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/12\/Usability-test-2-1-227x60.png 227w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df8ade elementor-widget elementor-widget-image\" data-id=\"1df8ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-3-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Usability test 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzAxLCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvVXNhYmlsaXR5LXRlc3QtMy1zY2FsZWQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"958\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-3-scaled.png\" class=\"attachment-full size-full wp-image-701\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-3-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-3-300x112.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-3-1024x383.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-3-768x288.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-3-1536x575.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-3-2048x767.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-3-160x60.png 160w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f41ff elementor-widget elementor-widget-image\" data-id=\"b9f41ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-4-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Usability test 4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzAyLCJ1cmwiOiJodHRwczpcL1wvdXhieXouY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvVXNhYmlsaXR5LXRlc3QtNC1zY2FsZWQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1156\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-4-scaled.png\" class=\"attachment-full size-full wp-image-702\" alt=\"\" srcset=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-4-scaled.png 2560w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-4-300x136.png 300w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-4-1024x463.png 1024w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-4-768x347.png 768w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-4-1536x694.png 1536w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-4-2048x925.png 2048w, https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Usability-test-4-133x60.png 133w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36c897a e-con-full e-flex e-con e-parent\" data-id=\"36c897a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7211d2 elementor-widget elementor-widget-heading\" data-id=\"a7211d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">DELIVER<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-545679b elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"545679b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b583e0c e-con-full e-flex e-con e-child\" data-id=\"b583e0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-35e35ba e-con-full e-flex e-con e-child\" data-id=\"35e35ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e802f5 elementor-absolute elementor-widget elementor-widget-video\" data-id=\"2e802f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Dallas_video.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b660095 e-con-full e-flex e-con e-child\" data-id=\"b660095\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e619f e-con-full e-flex e-con e-child\" data-id=\"60e619f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f26873 e-flex e-con-boxed e-con e-child\" data-id=\"4f26873\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6884da8 elementor-widget elementor-widget-heading\" data-id=\"6884da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final prototype<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c4a7e elementor-widget elementor-widget-text-editor\" data-id=\"d3c4a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Explore the full final prototype in this section.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f83f728 elementor-widget elementor-widget-button\" data-id=\"f83f728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/www.figma.com\/proto\/bIYLl0YUEBvBbPqGa4CNYX\/Dallas?node-id=1896-17680&#038;t=TkYDICxcAeFDu0Ov-1&#038;scaling=scale-down-width&#038;content-scaling=fixed&#038;page-id=1%3A2&#038;starting-point-node-id=1896%3A17680\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Figma Prototype<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-854f8ee elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"854f8ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b69932 e-con-full e-flex e-con e-child\" data-id=\"5b69932\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d46bde elementor-absolute elementor-widget elementor-widget-image\" data-id=\"6d46bde\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"239\" src=\"https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Dallasvideo-ezgif.com-resize.gif\" class=\"attachment-full size-full wp-image-659\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39d875a e-con-full e-flex e-con e-child\" data-id=\"39d875a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6aff87a e-flex e-con-boxed e-con e-child\" data-id=\"6aff87a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e3b93 elementor-widget elementor-widget-heading\" data-id=\"c9e3b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Prototype<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0963915 elementor-widget elementor-widget-text-editor\" data-id=\"0963915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Explore the full final prototype in this section.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c780ae0 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"c780ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Figma Prototype<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Website redesign for online flowershop(as a UX designer) Dallas Flower Florist Website redesign for online flowershop(as a UX designer) Dallas Flower Florist https:\/\/uxbyz.com\/wp-content\/uploads\/2025\/11\/Dallas_video.mp4 About Dallas flower florist Dallas Flower Florist is an online flower shop based in Texas, delivering fresh floral arrangements across the USA, Canada, and Mexico through a reliable network of local partners. &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-591","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/uxbyz.com\/index.php\/wp-json\/wp\/v2\/pages\/591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxbyz.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/uxbyz.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/uxbyz.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/uxbyz.com\/index.php\/wp-json\/wp\/v2\/comments?post=591"}],"version-history":[{"count":160,"href":"https:\/\/uxbyz.com\/index.php\/wp-json\/wp\/v2\/pages\/591\/revisions"}],"predecessor-version":[{"id":1086,"href":"https:\/\/uxbyz.com\/index.php\/wp-json\/wp\/v2\/pages\/591\/revisions\/1086"}],"wp:attachment":[{"href":"https:\/\/uxbyz.com\/index.php\/wp-json\/wp\/v2\/media?parent=591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}